As we've briefly discussed before, there are many advantages of promoting your business with Pay per Click advertising; but at the same time, there are also some catches that PPC newbies should look out for.
How PPC works is that the advertisers have to setup an account with Google and/or Yahoo first. Once the accounts are ready, the advertisers then can start building up their Campaigns, AdGroups, Ads, keywords, and so on.
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